Jean-Noël Kapferer | International Capital Conference

7th and 8th November 2018

Beijing, China

Jean-Noël Kapferer

Position: Brands Expert, INSEEC group

Jean-Noël Kapferer is a world renowned authority on luxury. Ph.D Kellogg Business School ( USA), HEC emeritus professor, he now conducts his research at INSEEC business school. Co-author of the reference books « The Luxury Strategy : Break the rules of marketing to build luxury brands », « Advances in Luxury Brand Management », author of «  How Luxury Brands Can Grow Yet Remain Rare », he is academic advisor to the Luxury Business Institute ( China and Korea).